All case studies
PRODUCT PLATFORM · 2025 · AUTOMATEONLINE.APP

AutomateOnline.

A platform for automating recurring online work: scheduling, background processing, retries and a full audit trail, with an interface an operator can actually run it from.

Industry
Product platform
Our role
Data model, backend, UX/UI, delivery
Team
Three — lead + two developers
Duration
Multi-phase, ongoing
Status
Live, operated by the client
Hard part
Unattended work that reports honestly
AutomateOnline live website, desktop view
Live site, desktop — automateonline.app
AutomateOnline live website, mobile view
Mobile
The problem

Recurring work is easy to script once and hard to run for a year

A script that automates a task is a weekend. A system that runs hundreds of those tasks unattended, survives a third party going down mid-run, and can be explained to an auditor eighteen months later is a different piece of engineering entirely.

The brief was a platform non-engineers could operate: schedule work, see what ran, understand what failed and why, and retry it without asking a developer. That requirement drove the data model before it drove a single screen.

What we built

Four decisions that shaped it.

01

Schema before screens

Jobs, runs, attempts and results were modelled as first-class records. Every later feature — reporting, retries, permissions — was a query against that, not a new table.

02

Queue-backed execution

Work is dispatched to idempotent workers, so a retry cannot double-charge, double-send or double-write. Failures land in a dead-letter queue with their input intact.

03

Reporting that admits failure

The dashboard leads with what did not work. Silent success is the default state and needs no attention; the exceptions are what the interface is for.

04

An operator's interface

Designed against real run volumes, not seed data: dense tables, keyboard-first filtering, and a retry that is one click from the row that failed.

Architecture

How it is put together.

DATA
Relational and normalised; migrations in version control, no schema drift between environments.
API
One versioned contract used by the interface and by clients — no private back door for the UI.
BACKGROUND WORK
Queue with retry policy, backoff and dead-letter capture per job type.
INTEGRATIONS
Each third party behind its own adapter, so an upstream change is a one-file change.
INTERFACE
Server-driven, mobile-first, accessible; measured on a mid-range phone.
OBSERVABILITY
Structured logs and an audit trail per run, queryable by the operator, not just by us.

Stack & disciplines

  • Data model
  • Backend architecture
  • Queues & automation
  • UX/UI
  • Front-end
Outcomes

Operated by the client, not by us

  • Day-to-day scheduling and retries are handled by non-technical staff without developer involvement.
  • Third-party outages degrade a single integration instead of stopping the platform.
  • Every run is reconstructable after the fact, with its inputs, attempts and result.
  • New job types ship as configuration and one adapter, not as a new subsystem.

Volume and uptime figures for this build are the client's to share; available on request.

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